Publications & Articles

February 1, 2024

NoiseBiasErrorDaniel Kahneman

What is noise and how does it affect us in organizations?

Notes on: Noise: A flaw in human judgment

Imagine you're trying to measure everyone's height in your class. If everyone uses the same ruler and measures correctly, you'll get pretty similar results. But what if some people use a yardstick, others use a meter stick, and some just guess? The results would be all over the place, right? That's kind of like "noise" in decision-making. It's when people make different decisions about the same thing, even when they should be making the same decision. For example, imagine two teachers giving very different grades to the same test. That's noise. Noise can happen in lots of places, like at school, at work, or even when judges decide how long someone should go to jail. It's important to try to reduce noise so that decisions are fair and consistent.

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